![]() ![]() Be mindful of accessibilityīear in mind that bright colors and flashing movements can be a sensory overload for some users, especially those with conditions like photosensitive epilepsy. Make sure the design of your GIFs is in line with your visual brand identity as a whole. ![]() Keep your GIFs visually consistentĭon’t overload your audience with a smörgåsbord of styles and themes. Square GIFs are your safest bet for easy mobile integration. Make sure your GIFs are mobile-compatibleĭesign your GIFs with mobile users in mind, so they don’t interfere with UX on a smaller screen. Keep the design lively and engaging to make sure users don’t just scroll straight past. ![]() Your GIF has got to grab hold of the audience’s attention in order to do its job. Here are some general tips to make sure your GIF game is on point. You might be aiming for a sleek, professional look for branding purposes or for an online portfolio, or you could be after a more basic graphic for that charmingly retro low-res effect. What makes a good GIF?īeauty is in the eye of the beholder and a good GIF can be a lot of different things, depending on what you’re using it for. Read on to find out how to make the high-quality GIFs of your dreams, from choosing the best source material to adding extra bells and whistles to your designs. There are a few ways to create GIF images from scratch on a phone, or you can use software or online tools. You can make GIFs from videos or from static images. We know that using motion graphics is a great way to build a strong brand identity, and personalized GIFs can help you do just that. Making your own animated GIF files is a fun way to personalize your content and quickly communicate exactly what you’re trying to say. GIFs can be used in all sorts of online contexts, and are especially valuable for people and companies who want to build a brand personality, engage with their audience, and create eye-catching content. (Sidebar to discuss pronunciation: officially it’s pronounced ‘jif’ with a soft G like giraffe, but rules were made to be broken, so if the hard G just makes more sense to you, we’re not judging). The acronym stands for Graphic Interchange Format, and these handy little video files have been around since the 80s. First up, what is a GIF?Ī GIF is an animated file format that displays individual frames from images or a video as a single looping video clip. Here we’ll go through your options so you can start creating your own awesome animations to spice up your social media posts, blog content, and online conversations. With a few simple steps, you can make GIFs of your own and add a personal touch to your content. And sure, there may be an almost infinite amount of ready-made GIFs out there for you to trawl through, but do you know what is better? Your very own on-brand GIFs. If a picture paints a thousand words, a GIF paints a million.Ī lot of savvy brands are now using GIFs as part of their social media marketing strategy. GIFs are an amazing and compact way to convey reactions and feelings in a way that emoticons, stickers and text just can't. In the past year or so there has been a spate of online articles claiming that the GIF is dead, and that a new generation of internet users consider them 'cringe'. ![]()
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